The giant flying Raven at the M&T Bank Stadium was a first-of-its-kind Mixed Reality execution in pro sports in Northern America. The giant flying Raven captured the excitement and energy surrounding an exciting Raven’s team led by the league MVP Lamar Jackson.
The giant flying Raven swept over the fans in the stadium and mesmerized the broadcast audience, so much so that it became the topic of conversation on ESPN’s show covering the Thursday night game. It also joined the fans in the stadium by intimidating the New York Jets on a few third-down situations by flying in on the goal post.
Real-Time - Creative Direction