50th Anniversary | Milwaukee Bucks

On October 26, 2017, the Bucks returned to the MECCA -- home of the team that produced 16 playoff appearances, brought home 12 division titles, two conference titles, and the 1971 NBA Championship. We worked with the team to create the 50th-anniversary edition of the Milwaukee Bucks open that ran as part of a special presentation.

To bring the iconic history of the Bucks to life we took over the bowl at the Bradley Center utilizing follow-spots, atmospheric haze, and 30 alternating colored LED tubes to outline the court. Utilizing the artistry and power of projection inspired by the legends of the past a 26x15 foot projection screen was used to bringing Bucks franchise history to life and highlighting their future in the players on the court.

Directorial - Creative Direction