The unveiling of the top 100 players and coaches as part of the ALL-TIME TEAM was a fitting way to celebrate and honor the best of the best in each position that have played the game. It was a one-of-a-kind opportunity to have players and coaches through the decades be on the same field together. A gathering of elite players and coaches who transcended eras to raise the game of football to its current heights. To celebrate the NFL’s 100th season, this ceremony honored the past and served as an aspirational moment for the future. The project was tailored in a unique way, merging design and technology to create a groundbreaking experience for both the in-stadium audience and for the broadcast viewers at home.
With the use of real-time rendering technology, a 7-minute first-of-its-kind multi-camera broadcast Mixed Reality show was broadcast live before the start of the Super Bowl 54 in Miami, Florida.
Real-Time - Creative Direction