Cleveland Strong | Cleveland Browns

After the resounding success of their jersey unveil video, the Cleveland Browns challenged us to work on a piece that highlighted their “Win It Together” campaign for this 2020-2021 season. In the midst of a global pandemic and social events here in the US, this project was anything but normal. Our concept “Cleveland Strong” weaved together the resilience of our communities and the excitement of a new football season in these unique and challenging times.

Six months in the making, from concept to the final edit, we executed a (COVID safe) multi day shoot in Cleveland with limited crew, spanning over 20 locations in and around the city, featuring front-line workers and a unique LED screen set with the Browns players. We crafted a story about the special bond that binds this community together. The underlining feeling of "In it Together" shared by us all during this pandemic became a rally call for Cleveland Browns fans to "Win It Together"!

The piece featured an original music score by famed composer Helmut VonLichten performed live by the world renowned Cleveland Orchestra. “Cleveland Strong” was a special project under testing circumstances and we're proud to have had the opportunity to craft this story.

Directorial - Creative Direction