Shark Tank | San Jose Sharks

The home of the San Jose Shark, SAP Center, is often called the “Shark Tank” When the Sharks asked for a brand spot for their season, the words, “Shark Tank” inspired the look and feel of this spot. I wanted to evoke the fear of one’s worst nightmare, to be caught in the middle of a group of great whites surrounding you. To experience the fear, mystery, and speed of the great Selachimorpha.

Directorial - Creative Direction