I directed this brand film embodying the speed and agility of a telecommunications business. It also served as a pump up piece for the people within the business. The spot brought to life the mood and the tone around the split seconds of an energy burst expelled by a pro sprinter. Every shot and action were picked carefully to express a sense of urgency and focus, so crucial in the telecommunications business.
It was a great opportunity to work with US Olympian, Queen Harrison. Her focus and intensity throughout the shoot reflects through in the final spot.
Directorial - Creative Direction